9 Ways to Engage Your Customers With Instagram Highlights
Instagram Story Highlights is one of the most popular features Instagram offers. Over 500 million accounts use it every day.
Look at Nextdoor’s happy, informative Highlights!
It’s no wonder why. Story Highlights are a fun way to make your Instagram profile more engaging...
Ultimate Guide to Dominating Black Friday PPC in 2019
Black Friday is a special day for PPC. Normally, we’re able to launch new campaigns and carefully mold them into perfection so we can reap the rewards for months, if not years to come.
Black Friday PPC is different. You have 24 hours to make the absolute most out of what you...
How to Write a Killer Call to Action: 8 Super Effective Tips
Read to the end of this blog post to receive $1 million!
Oh, if only that were true. However, now that you’re thinking about the proper way to motivate someone, let’s talk about the mighty call to action (CTA).
A CTA is the most important element in most marketing messages....
Google Ads Location Targeting: 5 Big Mistakes to Avoid
It can be challenging for local businesses to break through and get found–particularly online. Local SEO has grown in importance over the past few years for businesses who want to dominate the SERPs within a particular city or region. But even with the best SEO strategy,...
How to Write a 30/60/90-Day Plan (Guide + Free Template!)
There’s “winging it,” and then there’s “cluelessly flailing about until you’re fired.” The former sounds cool, feels cool, and works a lot of the time. But, without any kind of foresight or planning, the latter can quickly become your reality.
Especially when you’re starting...
SEO Automation: 5 Tasks to Automate for Better Results (+Tools to Try)
Every year, marketers have the opportunity to leverage the newest trends in marketing software to speed up tasks, optimize their workflows, and improve the results of their digital marketing campaigns. For organic search specifically, these tools empower users to automate SEO...
8 Ways to Drive Sales from Black Friday Facebook Ads
Black Friday is a fantastic opportunity for ecommerce advertisers to skyrocket product sales and attract hordes of new customers. In 2022, US shoppers spent a mind-boggling $9.2B on online shopping during the Black Friday weekend, searching frantically for hot sales and big...
4 Ways to Drive Leads from Your Holiday PPC Ads
It’s coming up on holiday time, and as someone who has worked mostly in lead gen accounts in my career, this time of year has always seemed a little anticlimactic. All of my ecommerce counterparts have been ramping up and stressing out about Black Friday, Cyber Monday,...
State of the Digital Marketing Agency in 2023: Our 10 Biggest Takeaways
After a brief hiatus, WordStream’s State of the Digital Marketing Agency report is back—and this time, it’s bigger than ever!
We surveyed over 300 agencies in the US and Canada on everything from the services they offer, how they price those services, their size and...
5 Ways to Create a Stellar Customer Experience Strategy
As marketers and business owners, we’re often so focused on getting customers that we forget about the real lifeblood of scale: retention. The average monthly customer churn rate across industries is around 5%. That number doesn’t seem massive on its face, but consider your...