What Is Google Consent Mode? (+How to Implement It)
Online ads power much of the internet, but they rely heavily on user data, raising privacy questions and concerns. In this guide, we’ll explore how Google’s consent mode addresses these concerns, ensuring users have a say in how their data fuels online advertising....
6 Ways to Increase Lead Quality (+What to Avoid)
It’s not enough to simply generate leads. You need to generate high-quality leads, meaning leads that are ready to buy your specific products and services right now.
Unfortunately, low-quality leads come with the territory in lead generation. There will never be a campaign...
8 Important B2B Marketing Trends for 2024
For us B2B marketers, it’s time to reassess everything. Our tech tools are light years from where they were a few years ago. Old strategies aren’t producing like they used to. And customers search for solutions in places we never thought to go. There’s a lot of promise, but...
Is DuckDuckGo Legit? 5 Facts That Prove It Is
Nearly everything we do online is tracked. That may not be a secret, but it’s certainly an uncomfortable reality for most. In a 2020 study, 91% of respondents were concerned about the amount of data companies can collect about them. Today, we’re seeing legislation slowly...
What Is Lead Scoring? + How to Get Started
If you’re concerned about generating more leads, you’re not alone. But if you’re focusing on increasing the quantity of your leads without considering the quality, then you’re going to end up wasting a lot of time. That’s why lead scoring is so important.
Implementing a lead...
The 7 BIGGEST Digital Marketing Trends for 2024
As we enter 2024, it’s important to know the digital marketing trends that will likely impact your strategy throughout the year. While the year is still young, many 2024 marketing trends are rooted in what we saw throughout 2023, including AI, personalization, and more....
9 Video Marketing Trends to Watch in 2024
By now, we’re all knee-deep in planning for 2024—identifying new campaigns to test, putting together budgets, setting marketing goals, and defining the channels we’ll focus on. Whether you have a robust video marketing strategy or you’re debating on buying your first iPhone...
Best Times to Post on Social Media in 2024 [For Every Platform]
When is the best time to post on social media? Most studies say to post your best content early in the week and early in the day.
But the full answer is much more complex. Each social media platform, audience, and type of content nets the highest engagement at different...
12 Biggest SEO Trends to Watch in 2024
The past year has been a transformative one for marketers. Creating content has never been easier with artificial intelligence, and as PPC costs continue to rise for most industries, organic search is still one of the most affordable ways to reach your target audience online....
50 February Blog, Video, & Other Content Ideas (+Tips)
After all the hoopla of the holidays, the backside of winter can feel a bit blah. But with the right blog post ideas, videos, and other creative messaging, you can be a ray of sunshine for your customers during these short and dreary days.
And what if your own creativity is a...