Why & How to Use Them
When it comes to Google Ads audience targeting, there are a number of different audiences you can use. They can be bucketed into three main types: Google’s audience segments, “your data” segments, and “custom” segments.
Custom segments are what I want to dive into today,...
65 Halloween Greetings & Phrases for All Your Marketing Needs
Halloween is a time for human creativity. We build lawn dummies out of leaves and clothes, we convert cardboard boxes into vending machines, we turn our dogs into mops…
Then we sit down to write a simple Halloween greeting to our customers or employees, and for the life of...
64 Cliche-Free Holiday Copywriting Ideas & Examples
A phrase or opinion that is overused and betrays a lack of original thought.
This is the definition of cliche.
Don’t worry, I have too and they’re not altogether bad. It’s neither possible nor necessary for every word you write to be original. Plus, the human brain is drawn...
Is a Future With No Keyword Match Types in Sight?
💀 Don’t ask for whom the bell tools, keyword match types…it tolls for thee. 🪦
Okay so that may be a little dramatic, but with Halloween right around the corner, it felt right. Keyword match types are still here and kicking.
…for now…
Why “for now”? Because...
How to Create Pillar Pages for SEO (With Examples!)
Considering that most people need to engage with a brand around 7 times before becoming a customer, it’s important that your content gets in front of them as often as possible.
But if you’ve got a website filled with SEO-optimized content and it’s not getting the traffic it...
Why Your Non-Ecommerce Business Should Set Conversion Values (& How)
The days of just using individual conversions are long past. All ad platforms now encourage advertisers to embrace and leverage conversion values. Take Google Ads, for example: Max conversion value is one of the only bidding options for PMax campaigns and has been getting a...
8 Easy Ways to Get on TikTok’s FYP (& What It Means)
TikTok has come a long way from its origins as a cute lip-syncing app with a cult Gen Z following. The short-form video sharing platform now has around three-quarters of a billion active users worldwide.
And if you’re at all familiar with the app, you’ve probably heard a lot...
The 11 Best Real Estate Website Designs (Ever)
I have moved way more times, way more recently than I’d care to relive—but each time, having a knowledgeable, trusted real estate agent made each process less stressful and overwhelming. Even when I received word-of-mouth referrals, I went online to double-check. I read...
All 22 Types of Google Ads (& When to Use Them)
We all have a favorite “type” of something. Whether it be a genre of music, a certain cuisine, or anything in between, we know what works best for us. How do we understand our tastes, likes, or dislikes? By trying new things, of course!
But some things are better sampled...
10 Tricks to Get the Click: How to Write Exceptional PPC Ads
PPC is a great way to drive qualified traffic to your site—but not if nobody clicks on your ads. Even worse, a low click-through rate can bog down your Quality Score which will hike up your ad costs.
That’s why writing exceptional ad copy is the most important thing you can...