The 10 Best B2B Sales Strategies to Land More Clients
425,698.
That’s the number of new businesses registered in the United States in July alone. With more options for consumers to pick from, converting leads is becoming more difficult, especially for B2B sales teams. To make matters worse, sales reps keep repeating the same B2B...
7 Things I Wish I Knew When I Started in PPC
It was well over 10 years ago that I got my first job in paid advertising. I was fresh out of college and applied for a job as an “online marketing assistant.” On my first day, they sat me down in front of Google AdWords Editor (yes, it was still called AdWords then) and I...
The Best Time to Post on Facebook in 2022
Have you ever gotten one of those accidental haircuts where you can’t tell if you look chic and edgy or completely insane? Then you ask three friends and you get three really different answers?
Asking when’s the best time to post on Facebook is kind of like that. There are...
Out-of-Home Ads for Google Display & Video 360: What You Need to Know
If you follow any PPC news, you’ve likely read about Google’s new out-of-home offering through Google Display & Video 360.
You’ve probably also wondered if this has any impact on your Display or video ads…or maybe even what out-of-home advertising is to begin with....
3 Facebook Audience Targeting Hacks (Privacy-Friendly!)
Facebook is a viable ad network for most advertisers, supporting ecommerce and lead gen businesses alike and helping both B2B and B2C own their customer journey.
But between increasing pressure from privacy compliance and updates forcing more conversion modeling, the...
The Complete (& Easy) Guide to Google Ads Conversion Tracking
So you’ve got your Google Ads campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks. Great! But unless you’ve got conversion tracking installed, you won’t be able to see how many of those clicks are actually resulting in...
The 11 Best Dentist Websites of 2022 (+Takeaway Tips)
I’m overdue for a dentist appointment. Worse, I need to find a new dentist. Long story short: I’ve spent a lot of time looking through dentist websites over the last two weeks. While I’ve been Googling ranking lists and skimming websites, I noticed some of the same elements...
56 Free & Creative September Marketing Ideas for Any Business
They say a relaxed mind is a creative mind, but it’s hard to stay relaxed when you’re running a business—let alone in September when everyone’s switching gears. Lucky for you though, there’s a slew of events and themes in September that you can use for easy and creative...
12 Eye-Catching Google Ads Examples (+Takeaway Tips)
In the world of online advertising, display and social ads are the glamourous ones. They provide ample room for creativity with your copy and imagery, you can mix and match branding elements, and each ad has its own personality.
With search ads? Not so much.
There are no...
18 Gen Z Characteristics & Stats for Marketers [2022]
With Gen Z becoming a force to be reckoned with among consumers, brands must rise up to their expectations. And let me tell you, they are pretty high, which is no surprise since we’re talking about the first digital native generation of consumers.
To help brands decide what...