6 Steps to Create a Small Business Budget (+Templates)
If you want to be successful in business, then you need to know where every dollar goes. It’s not enough to have a rough idea—it needs to be on paper. That’s where a business budget comes in. But according to a study by Clutch, 46% of small businesses don’t have a declared...
12 Easy Ways to Increase Engagement on Instagram
Marketers and business owners are constantly looking for ways to interact with their audience. With more than 1.4 million monthly active users (Source: Statista), Instagram offers serious potential for building your brand. But you need more than just an account and an...
10 Tips & Tricks from the Pros
Facebook advertising may have been hit hardest by Apple’s privacy updates, but it is by no means losing its effectiveness. In fact, according to Sprout Social, Facebook’s ad revenue grew 56% in 2021 alone, and according to Statista, there are 10 million active advertising...
Google Ads Audience Targeting: All 15 Options Explained
When you think of Google Ads targeting, you probably think of keywords. What you probably don’t think of right away is audiences: showing ads to people based on who they are rather than what they’re searching for.
Audiences are one of the most powerful and underutilized...
10 Awesome B2B Website Design Examples (+Takeaway Tips)
B2B website design requires a careful approach. A B2B buyer is nowhere as impulsive as a B2C buyer. They take their time to do extensive research before investing in any new product, and in some cases, multiple stakeholders are involved in the decision process. Just take...
Customer Journey Map How-To (+7 Template & Examples)
Houston (and by Houston, I mean businesses), we have a problem: According to Salesforce, 68% of customers expect brands to understand their unique needs and expectations, but only 39% of customers feel that brands actually do this.
This is 🆖 (not good). So how do you...
4 Important Changes to Google Ads Extensions: What You Need to Know
Yesterday, Google announced some changes to ad extensions—all of which are pretty good, but which may be a little confusing to beginner advertisers—so we’re clearing it all up in this post.
Enlarge image | View the Twitter thread.
The four updates are as follows:
Ad...
12 Ways to Improve Your Click-Through Rate in Google Ads
What’s the average click-through rate for a Google Ads ad? When people ask this question, it’s usually because they want to benchmark their own CTRs. But listen up: Way too many advertisers are content to reach an average click-through rate and leave it at that. If that’s...
67+ Free & Creative October Marketing Ideas
October:
Costumes. Columbus Day. Candy Corn.
Right?
Wrong.
October is home to Financial Planning Month, LGBTQ History Month, Domestic Violence Month, and more. It’s also when we celebrate Do Something Nice Day, Black Poetry Day, Women in Business, and apparently, handbags....
Google Ads’ New Destination Requirements Policy: What You Need to Know
If you’re running Google Ads, you may have recently received an email from Google about a new Destination requirements policy. An email with scary words like “enforcing,” “disallowed ad experiences,” and “this policy change may affect your account.”
What does it all mean?...