SMS Marketing: Why It Works + 5 Tips to Succeed
Growing your business is all about finding ways to widen your reach but refine your touch. Social media and search engines are great for reach, but personalization is tough. Email is great for personalization, but inboxes are crowded.
SMS marketing is the perfect solution for...
The 40 Best Thanksgiving Instagram Captions [Cliche-Free!]
I love the Smudge cat memes. I also love creativity. So when I came across this Smudge pie Thanksgivmeme, I was deeply, deeply grateful for humanity.
Speaking of creativity and the annual day of gratitude, we need to talk about Thanksgiving Instagram captions. If you’re...
8 Ways to Lower Your Cost Per Lead in Google Ads
PPC advertising can feel like a scary world to venture into—after all, you’re spending precious dollars. But the fact of the matter is, you have to spend money to make money, and the good news is, digital platforms give us tons of data to work with so we can identify what’s...
5 Creative B2B Holiday Marketing Ideas & Examples
The holidays are just around the corner, which is great! But this can be the hardest time of the year for attracting prospects and capturing attention. This leads many businesses to wind down their lead generation efforts and instead focus on Q1 of next year.
But that...
23 Perfectly Worded Thanksgiving Greetings & Messages
You nailed your Halloween costume. You’re on track to hit your Q4 goals. You’ve even gotten some holiday shopping done. Then it comes time to create all your Thanksgiving-themed collateral and it’s coming out nothing like you had envisioned…
You do some Googling and find...
The 5 Facebook Bidding Strategies Explained: Pros, Cons & How to Choose
It is relatively safe to say that many advertisers don’t give much thought to Facebook (Meta) ads bidding strategies. However, there is much more to the platform than the “set it and forget it” attitude that the majority of novice marketers carry. I’ve stated before that...
6 Tips for Profitable Partner Marketing (+Examples)
Are you struggling to amplify your business and increase its visibility to attract more customers? You may be missing out on one essential ingredient that could change the game for you: partner marketing.
The right partnerships can help you increase brand awareness, reach...
64 Creative November Marketing Ideas (+Examples!)
November marketing ideas based on national months
Here are even more ways to bring attention to issues, groups, and causes that you and your audience cares about and connect with them on an emotional level.
Lung Cancer Awareness Month
These ideas can also apply to pancreatic...
8 Smart Ways to Compete in Google Ads (Without Raising Bids)
I’ve got good news, bad news, and great news.
The good news: Google Ads yields an average ROI of $2 for every $1 spent. Not surprising since 89% of buying journeys begin with a search engine and that for commercial intent queries, 64.6% of the clicks go to paid ads.
The bad...
10 Ways to Improve Your Social Signals for SEO
SEO is multidisciplinary, meaning working on other areas of our digital marketing strategy can have ancillary benefits to our web pages’ performance in the SERPs. This includes your social media strategy and the effort to improve the social signals of our web pages.
The...