10 Tips to Declutter Your Email Marketing List for Higher ROI
You put a lot of effort into growing your email list, so it’s easy to fall into the trap of over-valuing your subscriber numbers. But what good does a high subscriber count do if your other numbers aren’t increasing?
Numbers like open rate… click-to-open ratio…ROI.
The fact...
52+ Free & Festive December Marketing Ideas (+Examples!)
While December brings fun, family, and food, it can also leave business owners and marketers feeling pressed for time—and resources.
But with the right strategies and promotions, you can make your December marketing a breeze and spend more time relaxing with your loved...
60 Perfectly-Worded Christmas & Holiday Greetings
You see and hear happy holiday messages everywhere during this time of year, and yet when it comes time to write your own greetings, whether for friends, family, customers, or coworkers…your brain conks out and things just aren’t coming out like you expected…
Don’t worry....
Customer Data Privacy: 10 Non-Negotiable Best Practices to Protect Your Business
In July 2020, a hacker accessed Twitter’s internal tools to seize 130 high-profile Twitter accounts—like Elon Musk, Bill Gates, Barack Obama, and Jeff Bezos—to carry out a “double your bitcoin” scam.
Thousands of Twitter users fell for it, and in just a few hours, the hacker...
How to (Really) Compete in Facebook Ads: The 9-Point Playbook
If you’re going to spend money on Facebook ads, you’re going to want to do what’s in your control to make that investment worthwhile. That is, not merely “running campaigns” but actually “tearing it up out there.” “Going out there and getting them”…”(tiger)”. Competing....
5 Ways to Use Google Data Studio to Improve Your SEO
Google Data Studio has long been a go-to tool for visualizing your data and mining insights. But now that it is integrated with Looker (and actually now called Looker Studio), it has become a powerhouse for analytics and business intelligence.
Image source
Looker Studio...
7 Tips for Growing Agencies
One of the most exciting parts about growing your agency is getting the opportunity to expand your team and hire new people. The only downside? Determining the best process for training and onboarding your new hires.
While it may be tempting to give your new employees a brief...
46 Inclusive Holiday Marketing Ideas (+Examples!)
Diverse and inclusive marketing should be something you aim for year-round. However, it’s all that much more important during the holiday season as the more “traditional” holidays like Christmas and Thanksgiving take the spotlight.
There’s nothing wrong with celebrating these...
What Is a Sitemap? (Plus Why & How to Create One)
Maps afford us many benefits. For example, a treasure map tells us how to get rich. Topographical maps are fun to touch. The world map reminds us that cats rule.
But you may feel a little less fond of website sitemaps. They are not very easy to understand and last I...
Google Ads Cost Per Lead Has Increased for 91% of Industries YoY
With an average 200% return on investment, it’s not surprising that Google Ads is one of the most popular—and most competitive—paid advertising channels for businesses large and small.
This is reason enough for advertisers to stay on top of their performance, but with our...